Alex Rigler - Adthena

Alex Rigler, head of customer insight at Adthena

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Alex is the head of customer insight at Adthena, spearheading the business’ deep dive into PPC data across a range of industry verticals. A self-confessed data geek, Alex entered the PPC world through a circuitous route, including the British Army, studying solar panels, and social science research, but it’s digital marketing where he’s found his true calling, notching up achievements like his work with leading insurance firms to reduce brand infringements and lower CPCs, resulting in six-figure savings. Away from his desk, Alex is passionate about the environment, helping charities embrace digital, and can also be found taking on all comers at the company ping pong table (without much success).