Chief strategy officer, Exponential.
Based in London, Doug joined Exponential in 2009 and is responsible for product strategy, go-to-market project management, and product operations across the platform suite of products and services, including data, analytics, targeting and cross-screen engagement. Prior to Tribal Fusion, Doug spent four years at Yahoo! in London. Initially in its European strategy and M&A team, he became increasingly involved in its online display activities and led the integration of Blue Lithium in Europe, before moving into ad product strategy where he was responsible for behavioural targeting and building Yahoo!’s store purchase data partnership with Nectar. Doug spent his early career in strategy consulting and corporate finance, working primarily in technology, media and telecommunications after receiving a Masters in Engineering from Cambridge University.