Jonathan Lakin

Jonathan Lakin is CEO of Intent HQ.


Jonathan has built his career founding and growing early-stage technology and media businesses in the UK, US and Europe. His focus has always been on analytics, from building OLAP in the 1990s to big data and predictive analytics today. In 2010 he founded Intent HQ to address the lack of relevance of online content and since then his team has developed a deep learning platform to understand, target and activate online consumers in real-time. It does this by creating human-like profiles from what people do on social networks and on a client’s site – essentially producing an always current, ranked and weighted listing of a person’s true interests and intent. Jonathan is also one of three founders of Delaro, a European firm that provides seed capital, people and knowhow to develop and commercialise social and quantified self platforms.