Freelance journalist and copywriter living in Bristol, specialising in web content production and user experience.
Rebecca Burns
Posts by Rebecca Burns:
A third of Brits read marketing emails on mobile
Companies marketing products and services need to recognise the growing impact of smartphones on how consumers interact with brands, according to a new report published by digital agency STEEL London. read more
iZettle to launch in UK
iZettle, the service that enables anyone with an iPhone or iPad to take credit or debit card payments, is set to launch in the UK – the first country outside of the Nordic region. read more
Tablet devices will generate more web traffic than smartphones by 2013
Tablet devices will generate more web traffic than smartphones by early 2013, and consumers find browsing websites on tablets nearly... read more
Acquisition: Smooch.com
Online dating platform provider Global Personals Ltd has announced the acquisition of leading UK ‘freemium’ dating brand Smooch.com, the seventh... read more
Only a third of internet users trust brands with personal data
While 92% of the World's Top 100 Brands has a privacy policy in place, only one in three internet users actually trust the companies they interact with online to handle their personal data responsibly. read more
Real time bidding “in the driving seat” when it comes to mobile ad spend
Significant growth in Real Time Bidding (RTB) is driving mobile advertising spend, according to mobile advertising company StrikeAd – while... read more
Acquisitions: Yomego and eCircle
In the latest news of acquisitions in the digital marketing world, leading marketing services provider Communisis plc has announced the acquisition of Scottish specialist social media agency Yomego and Leading analytic data solutions company Teradata, and Aprimo have announced the acquisition of Email marketing provider eCricle. read more
Global mobile media revenues to reach close to $150 billion in 2012
2011 saw global consumer spending on media content, apps and services for mobile phones break through the $100 billion barrier for the first time– and consumers are expected to increase this spend on mobile media* by a further 13.4% in 2012. According to the latest Global Mobile Media Forecast from Strategy Analytics, mobile media spending will jump from $121.8 billion in 2011 to $138.2 billion in 2012 – while advertiser spend on mobile media is expected to almost double from $6.3 billion to $11.6 billion. This means that the total mobile media economy is expected to reach $149.8 billion in revenue in 2012 – a 17% increase on 2011. read more
Multi-channel environment drives higher consumer expectations
Companies that are failing to effectively take account of consumers’ preferences and create personalised marketing campaigns are losing out, according... read more
Betfair launches ‘App Cloud’ for software developers
Online bookmaker Betfair is launching a new ‘App Cloud’ service that allows software developers to build their own transactional betting websites and widgets based on its sports exchange platform. This means developers can incorporate Betfair-hosted interfaces into their own websites. read more
