Sacha Berlik, Managing Director for EMEA at The Trade Desk
Sacha Berlik is Managing Director for EMEA at The Trade Desk, overseeing development and retention of the company’s clientele across these territories. Before joining The Trade Desk, Sacha founded mexad, which was acquired by DataXu in 2011 – when he was appointed General Manager of its European operations. Prior to this, Sacha co-founded Western-European Operations of Oridian (now Lycos), and ActiveAgent (now goldbachmedia). Starting in adtech in 1995, he also built the online presence for one of Germany’s largest private TV stations, SAT1. Sacha is based in Cologne, Germany.