Simon Griffin

Simon Griffin is Director of Design at Etre.


Simon Griffin is Director of Design at premium, research-led design firm, Etre. Along with Paul, Simon identifies new opportunities for serving people (customers, employees, shareholders and others) by uncovering their latent needs, behaviours and desires; generating, developing and testing ideas that seek to exploit these opportunities; and then implementing those proven to deliver real business results. Paul Schwartfeger is Director of User Experience Strategy at premium research-led design firm Etre where he takes a unique, people-centred approach to helping clients innovate and grow.