I thoroughly enjoyed reading this book and is one I have gone back to a few times again and will continue to do so.
As someone who is familiar with Google Adwords and a frequent user this book provided a lot of insight for further campaign optimisation.
If you have never used Google Adwords before this book will not be useful to you in its entirety however there are some sections that will still be of use, in any case it would be better to familiarise yourself with the Google Adwords interface and set up and manage a campaign first. This book would be best used to optimise existing campaigns.
Aspects this book covers:
- Understanding the different types of search queries and the buyer funnel
- Keyword research using the Google keyword planner, trends and Bing
- Landing page optimisation
- Demystifying quality score
- Advanced display network optimisation
- Using the Adwords editor
- Extracting actionable information from your account
The above are just some of the awesome topics covered in the book. It is easy to read and very comprehensive. It is definitely my 600+ pages reference book for all things Google Adwords optimisation.
About the author
AdWords expert Brad Geddes is an Internet marketing consultant and the first and only Advanced AdWords Seminar leader that Google selected to conduct seminars for top businesses. He has advised companies such as Amazon, Red Lobster, Encyclopedia Britannica, and other Fortune 500 companies.