Websites have come along way since they were first created. We started off in the build it and they will come (Web Development) stage. Then came the build it and drive traffic (SEO) stage.
We are now every much in the build it, drive traffic and convert stage. The art of converting anonymous web browsers into potential customers is the art of Conversion Rate Optimisation (CRO).
If you are familiar with CRO, this book will introduce a new perspective, Holistic Conversion Rate Optimisation (HCRO). If you are not familiar with CRO, this is a great resource to learn about it.
Traditional CRO tends to look at optimisng a webpage for the single largest group of your audience. HCRO takes into account the entire marketing ecosystem and looks at what happens before a visitor reaches your website and after, not just on page optimisation.
The author, Benji Rabhan explains the concept of HCRO thoroughly and with clarity. Easy to understand and simple to follow, Benji provides you with actionable insight throughout the book that you will be eager to start implementing straight away.
The book covers subjects including designing your funnel, information capture, split testing strategies, customer-centric design and copywriting, mobile website strategies and some of Benji’s own advanced conversion strategies.
To add to this, there is an additional resource online, which contains videos and worksheets to help you apply the theory to your own business.
By the time you have finished reading this, in fact as you go along, you will definitely want to start getting your CRO testing geek on!
As someone who lives and breathes digital marketing, this was another really enjoyable read.