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Visual content is becoming increasingly important in the battle-ground of getting noticed on social media. People don’t want to see reams of stats and text to find out information – they want simple, they want clear and they want eye-catching. One of the best ways to get your point across? The humble infographic:

What is an “infographic”?

An infographic, in its simplest form, is a single image along with some digestible, yet clearly defined information or data in a nearby position. If it’s done correctly, both inclusions should complement each other so that the person reading it can relate the two, and if it’s done perfectly, it’ll be something that the reader remembers for a long time. Let’s have an overview:

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Not just an image

Infographics are becoming a staple of the information-sharing era – often providing a lot of information in a concise and relevant way. Created with the aim to make everything quickly identifiable, easily memorable, mentally digestible and, most of all, sharable – because more coverage means more followers, more brand awareness and even potential financial benefits – it’s the method a lot of people are using to get themselves and their information noticed.

With the power that a humble infographic can hold, here are some tips we found to make yours the best that it can be. In no particular order:

Make it relevant

This point should be at the forefront of your mind before, during, and after you create your infographic. You need to think about who you are aiming the infographic at, to make sure your point is absorbed by the right people. Making infographics about something irrelevant to what you do can be fun, but in the end, you’re likely to get nothing back from it.

If you’re a company, report the stats that might matter to other companies – it’ll make them think you’re either a force to be reckoned with or a company they may even want to do business with.

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Get your facts straight

Other than my personal belief in always telling the truth, the circulation of false information is only a bad thing. If people find out that the information you’re sharing is false, it can send your whole operation into disarray whilst you try and recant on the information you gave – which can be especially hard to do over social media.

Worse than what I’ve mentioned already, if people see information and circulate it themselves, the propagation of misinformation can lead to future consequences. Think a damaged reputation, loss of trust and eventually loss of interactions/sales.

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Make it stand out

Nothing grabs people’s attention like eye-catching colours, mixed with clear graphics, and stand-out points. If you’re a business, integrate your brands colour palette if you can – it’ll get people to start recognizing when it’s you who is posting something. Even grayscale colour palettes or a background photo are usually fine– as long as the infographic is easy to read, yet is visually impactful, you can’t really go wrong.

Consider boxing your different points, especially to emphasise each one. And don’t take the term “box” too seriously either – as long as each fact has its own distinct area that separates it from the rest, you’ll make sure that each of your points get the attention they deserve.

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Brevity is your friend

Although getting out as much information as you can sounds good, stick to only as many as stats you need and no more, and keep the accompanying text to a minimum. Padding can be good to expand upon the points you’ve made, but too much, and you risk the chance of the infographic turning into something resembling a newsletter. Infographics should be concise and to the point for maximum effectiveness.

Try and keep the length of the piece as short as possible too, though if you’ve got something that requires length, like a time-line, use as much as you need. Essentially, keeping the viewable information above the fold, so that it’s all viewable without need for expansion, makes for preferred reading. Just keep in mind, the longer something like this is – the more likely people are to skip the piece altogether. As Kimberly “Sweet Brown” Wilkins so elegantly put it – “ain’t nobody got time for that”.

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Be unique/memorable

A killer tip for infographics – make them memorable. Push the boat out to make your point stick in people’s heads. Like making an acronym, which can have the bonus of allowing for more words, or create an image that people will automatically associate with the point you’re making and your brand. This can then be reinforced through a series of infographics if it’s something you plan on doing long-term – a repeat visual cue is a great way to reinforce your operation, because it’s more memorable.

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It’s easier than you think

Not everyone is a budding artist/designer with time to spare on making infographics from scratch. The best tool we’ve found to create them so far is Piktochart – they have a bunch of pre-made infographics you can alter in a few clicks of a mouse. They allow you to customize every little detail and you can even upload your own pictures if you want to, to really give your infographics that personal touch.

Infographics are big news, and they won’t let you forget it – they should even have the stats and a nice, relatable image to tell you themselves. So, if you’re looking to make your own infographic, follow these points and you’re likely to be storming the world with facts and stats before you know it.

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Elena Lockett

Elena Lockett

Contributor


Elena Lockett, Marketing Assistant, FM Outsource.