This is a sponsored post.

Comparison Shopping Engines (CSEs) provide retailers with additional opportunities to attract more visitors and increase sales.

These Comparison Shopping Engines collate information about products from various retailers, they then display this to the visitor. The benefit to the customer is being able to shop for the best deal in one place.

How do you make the most from this Channel?

No matter how seasoned you are in using comparison shopping engines, it’s crucial to avoid costly mistakes; however, it’s easy to slip up without even realising.

To help you avoid errors, ChannelAdvisor have compiled 13 blunders to avoid for improved conversion.

Read their best practices in this whitepaper to uncover why you should stop:
Managing comparison shopping like paid search
Overbidding to improve placement
Sending low-quality images

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