bmibaby has become the first European airline to embrace social media  by teaming up geolocation based social network Gowalla.

bmibabybmibaby customers will have the chance to be rewarded every time they fly with bmibaby by logging their visits in Gowalla. Gowalla is a location based social network, by using the Gowalla app on their mobile phones users can ‘check in’ to locations, discover what is around them, post their locations to Facebook and more.

bmibaby have created ‘check in’ points at all of their 34 destination airports as well as their five bases in the UK. Their staff have been briefed to help users check in with their Gowalla apps, once a check in has been logged, the customer will be entered into a monthly draw to win a pair of flights on the bmibaby network. The prize will change at regular intervals.

bmibaby have also mentioned they will be looking to incorporate pin reward system. Frequent fliers will be able to acquire bronze, silver and gold pins, each one unlocking a new reward.

You can download the Gowalla app at http://gowalla.com/apps