McDonald’s UK’s latest Christmas advert features the public and James Corden singing to the Wizzard classic ‘I wish it could be Christmas everyday’.

The one off advert will air during the break of one of the most popular programmes on Christmas Day – Coronation Street.

The advert is the final part of the ‘Journey to Christmas’ campaign which launched in November. The initial advert prompted the British public to film themselves singing ‘I wish it could be Christmas everyday’ whilst driving.

The videos sent in were then used and edited to create the 90 second advert.

“We set out to do something different with our festive campaign this year and we needed the British public to turn it into something special” said Steve Hill, Head of Marketing at McDonald’s UK. “It gives me great delight to confirm that they’ve done just that – our backseat singers really steal the show with this advert and we’re very proud of how well it has turned out.

The one off advert is the final part of the ‘The Journey to Christmas’ campaign, which was created in partnership with Leo Burnett London, OMD UK and Razorfish and directed by James Rouse.

Tobias Matthews

Tobias Matthews

Contributor


Writer at Fourth Source.