To a normal everyday person, Facebook is where they meet with friends to connect, share, and communicate their experiences. It brings them closer to each other as it is a perfect platform where they feel connected despite being miles and miles apart. The most interesting fact however about Facebook is the simple fact that it serves numerous purposes than simply connecting and sharing with friends.
A celebrity for example can create a fan page where they can connect and interact with the fans. An internet marketer on the other hand, or a business owner can promote their business or affiliate products entirely online on this social networking platform that has come to revolutionize the way people view and interact with each other.
The main thing that you ought to keep in mind when it comes to promoting or marketing a product on Facebook is that it is a social network… a platform where people connect for socializing purposes. What this therefore means to a marketer is to ensure that even as you introduce your products and/ or services, you should not deviate far away from the main theme of Facebook, socializing.
If you own a website and are looking for a great way to promote it and make it known to its target audience, then Facebook is the perfect platform to do exactly that. Actually it is one of those wonderful marketing techniques that will drive more targeted traffic towards a website within a very short period of time. The best thing about Facebook is that you can create a group of your services and products plus your website and then invite only your target audience. Say you target people of a specific geographic location; it will mean you can only invite people of that location only.
As such, it will mean that you will start receiving huge amounts of traffic from the people you want and not anyone who comes across a link to your website while browsing through the net. Because people today spend most of their time online (read on Facebook), by having an active Facebook page, you will be keeping your target audience updated especially if there are new products and/ or services in the offing. It therefore goes without saying that Facebook Marketing is the cheapest and most affordable marketing technique available online today that guarantees huge targeted traffic in the shortest period of time.
If you have created a Facebook page of your website and the services and products that you have on offer, yet you do not know how to drive your target audience towards your page, rest assured that the process is very easy and simple. Not only can you promote your fan page in other already established and existing groups, you can also ask your friends on Facebook to join and suggest it to their friends and friends of friends. There is the provision of ‘suggest to friends’ that Facebook has hence your group can be visible to millions of people throughout the world in a very short span of time.