“Content is King, but Context is God, and then there’s effort”- Gary Vaynerchuck, Jab, Jab, Jab, Right Hook.
If you follow Gary Vaynerchuck’s twitter timeline you will already know how ardently he interacts with his followers. His enthusiasm for creating better social content and engagement is to be commended. Honestly said, Jab, Jab, Jab, Right Hook (JJJRH) is the embodiment of his craft.
In an easy to understand and hard hitting writing style, Vaynerchuck emphasizes the need to invest quality time and add real value to your social channels – Why? Because [simply put] there is a global audience ready and waiting to emotionally accept your brand.
JJJRH centers on the 5 giants of Social [at the moment]:
And touching briefly on LinkedIn, Vine and Snapchat.
At the heart of the book, Vaynerchuck weighs importance to the use of creating powerful micro content (Jabs), distinct, yet relevant to each social platform. The value of these jabs can determine when it’s an appropriate time to throw a right hook (seize a sale). Because what’s a jab without a right hook!
Vaynerchuck outlines a tight framework that combines the use of native language and context within social content, encouraging you to think about questions such as –
A. How can my brand [correctly] embody what it sells via social?
B. How can my brand use storytelling [positively] to engage with an audience?
In each Round (Chapter), Vaynerchuck uses examples of successful case studies, from major brands and celebrity profiles to the small business owner that is doing social well, Vaynerchuk shares visual examples of successful Facebook and Instagram posts to winning Tweets and Tumblr Gifs, to useful Pinterest pins. But what’s really useful is Vaynerchuck highlights offenders of bad social content, including personal recommendations of how each brand could do better and why – this is where you really start to take learnings from.
To get a grasp of each platform, an understanding of its core objectives is most useful to know. This is when it goes from book to study manual – Vaynerchuck talks you through significant updates and social etiquettes, such as Facebook’s Edgerank algorithm, Twitter’s Promoted Tweets to the Psychology of Pinterest, explaining each (very well) and telling you how to utilize them to your brand’s advantage.
I think, to call JJJRH just a book, would be like calling a diamond just a rock. The written word in the book is so much more valuable. This is a Social Marketing Bible. It’s a manual to keep referencing back to. It’s inspiration to pass on to your team. But most importantly, it’s motivation. Motivation to kick up the ante on your social networks, motivation to add value to your customer’s lifestyles and motivation to add an edge of finesse to your brand. If this is something you are trying to achieve I highly recommend JJJRH.
Gary Vaynerchuck will be in London this December hosting an exclusive JJJRH UK book launch event – Vaynerworld, at the Business Design Centre on the 12 December 2013. Attendance includes a Free JJJRH book.