Digital marketing agency Positive Digital has been appointed by leading fragrance and global beauty company Coty Prestige UK to devise and implement a creative email strategy for its brands, following a competitive pitch.
The digital agency, which has an existing successful relationship with Coty Prestige UK, will now develop an email programme for the firm’s range of luxury brands, which include Calvin Klein, Marc Jacobs, Chloe, and Vera Wang. This will involve email template design and build, copy creation and developing ongoing creative for each brand.
The goal is for innovative email content and creative to support the new brand launches in stores across the UK. The campaigns will also include a seasonal element, with promotional activity conducted around key dates, including Christmas, Father’s Day, and Valentine’s Day.
Hollie Smit, Digital Marketing Manager, Coty Prestige UK, says:
“Engaging with our customers in a way that is creative, effective and strategically executed is vitally important to help us achieve our overall objectives for 2011. We needed a strategy that takes into consideration all the different audiences our brands are targeting and focused on reaching them with relevant, engaging content.”
Menno Faulkner, Senior Account Director, Positive Digital, adds:
“We are delighted to be continuing our partnership with Coty Prestige UK – it’s great to have the opportunity to work with such fantastic brands. Our digital and creative expertise really allows us to add value to each brand’s overall strategy, enabling them to engage successfully with their target audiences.”