Tim Holmes

Tim Holmes, Technical Director, Acuity Intelligence.

After graduating in Mathematics from Sheffield University, UK, Tim travelled the world as a software developer. He returned to university in 2005 to study Psychology and completed his PhD in visual neuroscience, decision making and aesthetic perception at Royal Holloway, University of London in 2010, where he continues to research and teach. In 2011 he co-founded Acuity Intelligence Ltd, a research company grounded on scientific principles, which specialises in real-world applications of eye-tracking, biometrics and cognitive neuroscience. As Director of Research, he has worked with companies as diverse as P&G, Coca-Cola, Unilever, GSK, Ralph Lauren, BskyB, The Guardian, the Walt Disney Company and Premier Foods to evaluate and optimise package designs, digital media, mobile apps and marketing strategy. Most recently Tim was awarded Paper of the Year at the Marketing Week Insight Show in London for his presentation on using eye-tracking to detect unconscious shopper behaviour.