Online Advertising

By Grant Coleman, 1 week ago

Customer-centric marketing in the connected era

By Mark Slade, 2 weeks ago

Questioning the quality of location data

By Gio Punzo, 1 month ago

Gamification for Sports Broadcasting: A Hidden Goldmine?

By Greg Isbister, 1 month ago

Data is Money – Don’t Waste it

By Dave Castell, 2 months ago

Mastering AI in advertising is a marathon, not a sprint

By Jeff Meglio, 3 months ago

Contextual targeting revisited

By Brian Finnerty, 4 months ago

The First Steps to Creating a True Cross-Channel Advertising Strategy

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