What is the objective of Content Marketing?
The objective of a content marketing strategy is to attract new customers and then perform some conversion with them. Here are several examples:
In social networks
You are a brand that wants to promote its contents, instead of doing it through conventional messages you generate different graphic pieces that make your content more interesting and therefore more viral. Automatically start sharing, and your community grows in the number of fans and fan conversions to customers.
On a blog
You are a blogger or you managing a blog for a brand. You attract through unpublished and attractive contents to possible clients. You offer something of quality like an e-book, whitepaper, infographic or template. Once they reach you and access the content you have generated, you will have to convert that interest into a purchase.
The technique of offering a part of the free content for the client to analyze and then offer the full version with the extra payment is also widely used.
Some types of content
The contents can be promoted through different channels, for example:
- Specialized forums
Benefits of content marketing
- It unites you more to your community. It is an excellent way to connect with your audience and get to know them more.
- It allows you to reach more people, that is, you can start to embrace a new audience.
- It is an ideal way to promote a brand or its products and services.
- It is a very effective way to convert leads.
- It generates trust between the content creator brand and the final consumer.
Tips To Boost Your Content Marketing
Content marketing is a reliable strategy to get potential customers to discover your brand and become loyal to it. The vast majority of major brands use content marketing to stay relevant in the current competitive market. With the right approach and content, any goal is conquerable. If your brand still does not manage content or the ones you have seem not to take off, it is time to look at what you are doing and correct your mistakes. Here are ten tips to boost your content marketing that will help you become relevant in the online environment:
1. Complements with visual elements
The first mission of content on your website is to attract the user’s attention. Seeing many black letters on a white background is not exciting, and nobody would want to read something like that. However, if you add to your article any image related to the subject and of good quality, it is likely that you awaken the interest of your readers.
2. Content created by your community
If you are a brand in the process of growth, it is likely that you already have some satisfied customers, who can, on their own, do a review or create multimedia content of your products. If you run into something like this (you will if you search on social networks), share it on your website! Just remember to give due credit to the authors.
3. Create a consistent brand image
In a similar way to how an editorial line works, all your content should be focused on creating a brand image that is consistent across all your platforms and networks. For example, if your brand is aimed at the young audience, you must create original content that uses language, themes and graphic material that agree with this.
4. Explore your own products
When planning your content agenda, you must take into account that the central parts of these should be: your brand, your values, and your products. It is important that, from time to time, you publish content that talks about how to get the most out of your products or original ways to use them.
5. Experiment with virtual reality
When people listen to “multimedia content,” what comes to their heads are images, videos, and audios, but new virtual reality technologies have taken these three elements to another level. Although it is not advisable to abuse VR content, it is important that you do something creative that demonstrates to users that you are up to date with trends and can deliver entertaining, relevant and quality content.
6. Attract traffic using trends
The world of digital marketing is always changing and growing. What works today could very well stop working tomorrow. It is very important not to be late to trends in content. If you touch topical topics using fashion channels (Instagram stories are a great example of this), traffic to your landing pages will be assured.
7. Graphics and infographics
Many users prefer to obtain information entertainingly through graphics and infographics. Think about things related to your brand that would look better in an infographic than in an article and ask the graphic design department to do it. Also, this type of content is much easier to share, so it is more likely to go viral.
8. Spread the values of your brand
Every brand is governed by a system of values that projects the world. Be it leadership, empathy, triumph, family or adventures; it is vital that your values resonate throughout all the content you create. If your creative team has this clear, it is likely that your clients have it too.
9. Work closely with influencers
Influencers are people who have a large audience in a determined social network, such as Twitter or Instagram. The people who follow them trust their tastes, so they will dress what they wear, eat what they eat, and so on. If you create content with the intention that it is broadcast by an influencer, or invite one of them to write something for your site or record a video for your social networks, your brand will reach more people than you can imagine.
10. Tell your brand’s story
Telling the story of your brand is a great strategy to create empathy with customers. Let them know about you, where you come from, what your goals and objectives are if the brand has gone through difficult times, who initiated it and what were the dreams of this person. All this is important to establish, through storytelling, a brand image close to people
If you follow all these tips, your content marketing will gain the momentum you need. Remember that, although the effectiveness of content is measured in marketing metrics, you should not think much about this when it comes to agreeing on the content you plan to launch. The most important thing is that they are dealing with current and relevant contents that empathize with customers and help them become faithful to your brand.