We recently announced our new online advertising columnist, CEO of Adfonic, Victor Malachard.
Today I would like to introduce our new email marketing columnist, Mark Ash, who will be contributing exclusively to Fourth Source on a monthly basis.
Mark Ash is the director of media at eCircle, a Teradata Company. eCircle is one of the leading global email and multichannel marketing providers.
The company provides a Software as a Service (SaaS) interactive marketing platform for email, social and mobile marketing.
With almost 13 years experience in the digital marketing sector, Mark has a rounded understanding of all things digital.
Mark started his career in the hey-day of digital advertising at DoubleClick in 1999 where he worked for 6 years firstly in a technical consulting role and later in a strategic services role.
At DoubleClick Mark developed his expertise in display advertising, web analytics and email marketing, where he formed and led the DoubleClick’s email campaign management team (later Epsilon) managing a variety of clients such as P&G, Dell, Nokia and Sainsbury’s amongst many others.
Since then he has had spells working on the client side, managing the development of the consumer website for Virgin Media and web analytics integration for BT before building the digital media arm of media planning agency Tri-Direct.
Mark’s first column titled “Are we about to see the death of the email newsletter?”, will be going live tomorrow, make sure you sign up to our newsletter below to find out if the newsletter will be a thing of the past.