…in technology allow smaller independent brands to gain the strength needed to challenge the status quo and become a threat to media and tech giants.” She also predicts we’ll see a shift away from tradi…
…long Shoppers expect as much convenience & autonomy in-store as they do online, and the causes of abandoned carts deserve attention whether they are material or virtual. Retailers have long known that…
…with paid social, and leveraging audience data with eCommerce—in their quest to drive business results through digital advertising. That’s according to Marin Software’s latest State of Digital Advertis…
…a thorough understanding of your audience, what’s important to them, and the language they use when drafting your brand story and messaging. And then, ensure you always communicate it through all your…
…al forms of marketing. The sheer audience size and ability to laser target makes social media an ideal place to connect with customers. But these same benefits also mean that if you catch a user’s atte…
…iple factors defined the most recent shopping bonanza, most notably a dilution of activity. Last year, consumers extended the typical Christmas shopping period to include November and Black Friday, sho…
…by providing added value and convenience to customers. New technologies such as these have raised the bar when it comes to the level of customer experience retailers are able to provide, but also, the…
…support. Really get to know your audience Providing customer support and offering a seamless customer service experience is extremely important. According to the Institute of Customer Service, some of…
" />…stores that attract more of your audience profile. However, which stores you end up is not necessarily your choice but possibly being in fewer stores can make things easier to manage in the short term…
…ible, frequently doing this independently, thanks to the information available at their fingertips. Consequently, they are more likely to want to visit stores in person, to undertake this research on p…
…ossible effects of the US government ending its protection of net neutrality in April 2018. (Net neutrality is the broadly observed principle that all traffic online is treated equally. Ending it flies…
…umers. There’s now a raft of conveniences around e-commerce driven by mobile that can be enabled in-store that is changing the relationship between what people do in the store and online and how retail…
…r payment information Two factor authentication is a fancy name for a simple, but effective process. It adds a second layer of security over and above your password, using a second channel/device. When…
…re aspect with the speed and convenience that technology can provide will be the key to creating all-new and all-compelling retail experiences for customers. Whether it’s offering timely coupons for sa…