Ahmed Michla
Global Head of Content Strategy, Sopra Banking Software
As Global Head of Content Strategy at Sopra Banking Software, Ahmed is a key driver of the group’s global marketing strategy, direction and operations, with a specific remit for developing and leading the content and storytelling work for the division. As part of his role, Ahmed looks at key issues such as brand harmonisation, business and market development, market research and planning, the strategic direction of promotion and advertising and public relations as well as driving the tight co-ordination of marketing with sales. Previously, he held another leadership position as Head of Business Solutions (Financial Software) at the company. Ahmed started his career as a client services manager at Lynx Financial Systems and has also held both technical and business roles at major channel players such as Tieto, TietoEnator and AttentiV Systems Ltd, as well as at global firm Unilever.