Barry Smith

Business Director for Partners, Sales & Marketing, IKANO Insight.

Barry has over 20 years specialising in data, insight and loyalty working with Experian, Transactis, GI Insight and now Ikano Insight delivering insight and customer engagement solutions. He is an active member of the DMA Data Council. Working under the premise that engaged customers bring increased loyalty and drive incremental revenue & profit, Barry has found that loyalty programmes that he has run for many of his partners have delivered uplift in ATV of up to 60% and up to 80% in ATF, delivering outstanding ROI for his partners. Barry has an excellent understanding of multichannel marketing, marketing solutions and digital & direct marketing issues. Skilled in data insight, customer management & loyalty, enabling partners to improve their marketing effectiveness, expand their marketing universe, increase retention through loyalty & repeat purchase, reduce operational costs and monetise their digital channels. Barry and his colleagues at Ikano Insight deliver compelling loyalty & engagement programmes that provide measurable and profitable return on investment.