Ben Samuel, VP Sales at Nielsen Marketing Effectiveness..
Ben Samuel, VP Sales at Nielsen Marketing Effectiveness, responsible for leading the sales team to expand the company’s operations in EMEA. His extensive experience spans key media technology including ad serving, digital measurement and attribution, programmatic buying, rich media and search technology. Ben’s digital track record dates to 2006, when he joined DoubleClick in Sydney, Australia prior to its acquisition by Google. He was the first employee under Google’s revitalised DoubleClick brand and was responsible for managing the refreshed suite of agency and marketer technology products: DCM, DoubleClick Rich Media, DoubleClick Search, and DoubleClick Bid Manager. His leadership strengthened the platform’s business in Australia as it became a market leader in ad serving, programmatic buying and SEM technology. Before joining Nielsen, Ben served as worldwide marketing technology director at global agency network PHD Media, where he led ad and marketing technology strategy and thought leadership, as well as consulting on key global clients in the auto, CPG and technology spaces. Prior to PHD, Ben led EMEA sales efforts for Innovid, where he helped to drive adoption of advanced video delivery and measurement technology among leading advertisers.