Email marketing remains on of the most cost-effective direct marketing method that will continue to work in the distant future. Building a targeted email marketing list is one of the biggest hurdles facing several digital marketers.

When it comes to list building, there are many solutions you can utilise to quickly build a targeted email marketing list. OptinMonster is a popular lead generation and conversion optimisation software that you can use.



It is ideal for publishers, bloggers, digital marketing agencies, B2B, and eCommerce enterprises. OptinMonster integrates seamlessly with all major email subscription services, content management system and eCommerce web development software.

If you’re not already building an email marketing list or you want to accelerate list building, you need to consider using OptinMonster.  It is developed with multiple features that assist in automating lead generation and conversion of website visitors into real customers.


OptinMonster Features

Unlike other conversion optimisation software, OptinMonster fits in a wide range of websites; it’s not pricey and it is very effective. Here are some of the most resourceful features of this conversion optimisation plugin.

Drag and Drop Builder  

Creating and deploying opt-informs with OptinMonster is a straightforward process that takes a few minutes to set up. You can add any type of forms on your site including pop-up, exit popover, sidebar newsletter signup and much more.

Additionally, OptinMonster is designed with an intuitive visual drag and drop builder that helps you create custom forms that are mobile friendly and highly customizable. By default, OptinMonster comes with multiple forms and sixty-five pre-made templates.

A/B Testing for Optimum Conversion

OptinMonster A/B testing

OptinMonster allows you to test two different ideas using different o­­­pt-in forms with the excellent user interface that requires no technical skills. You can try out the two different forms against each other to optimize your lead conversions.

Email Marketing Services Integration

OptinMonster works flawlessly with all leading email subscription and marketing services. These email marketing services include Aweber, MailChimp, Infusionsoft, ConstantContact, Salesforce, ConvertKit, and many more.


Content Management System and eCommerce Support

OptinMonster works with these content management systems; WordPress, Joomla, Drupal, Squarespace, Blogger, Weebly and any HTML website. It integrates seamlessly with these eCommerce platforms; Volusion, 3Dcart, WooCommerce, Shopify, Bigcommerce, and Magento.

Exit-intent Optimisation Technology   

To improve subscription rates, A/B testing alone cannot be effective, exit-intent technology is another useful technology. It helps to increase the rate of subscription by capturing the bouncing traffic. OptinMonster is designed with exit-intent popup forms that capture the attention of the visitors when they exit your site.

Behaviour Automation

You can create custom messages that are personalised for every individual recipient and powerfully automated for maximum response, engagement, conversion, and increased sales. OptinMonster automation supports targeting and segmentation of email recipients into common-interest groups.

Pricing Plans


OptinMonster is affordable for every digital marketer and supports monthly and annual billing plans.  The starting plan is below ten dollars per month and comes with all the necessary features to drive a fully-fledged successful email marketing campaign.

  • Basic this plan costs $9 per month for unlimited opt-in forms, page level targeting, A/B split testing and user-friendly reporting for one site.
  • Plus this plan costs $19 per month for all features in the basic plan; additionally, it includes a floating bar, after a post or inline forms, sidebar forms, and content locking. This plan supports up to three sites.
  • Pro this plan costs $29 per month for all features in both basic and plus plans. It also has the exit-intent technology, mobile-specific forms, smart canvas forms, yes or no forms, referral detection, slide-in scroll trigger boxes, campaign scheduling, full-screen takeovers, priority support and you can add an unlimited number of sites.

Improving your leads generation and accelerating email list should no longer be an uphill task, OptinMonster helps automate the bulk of email marketing task and lets you convert every visitor into a potential customer. It is a complete conversion optimization toolkit that all digital marketers should add to their collection of digital marketing arsenal.

Visit OptinMonster here.

Joe Njenga

Joe Njenga