Technology and social media go hand in hand. If you’re a marketer then ensuring you’re up to date with the latest tech trends allows you to dramatically increase the reach and engagement of your experiential campaigns. However, with new apps being created every day, it can be hard to know which ones are worth investing in.
With this in mind, our monthly feature helps shed some light on the latest mobile apps, websites and social sharing sites to reveal how they can help you with your latest campaigns. This month we focus on time-lapse and stop motion video creator Lapse It, podcast and live broadcasting app Spreaker and Google’s handy new ‘Collections’ feature.
Want to get great footage of your latest experiential campaign? Creating striking time-lapse videos is a unique and creative way to promote your latest activations. Lapse it, allows users to create superb time-lapse and stop motion videos on their phones, which can be edited by adding effects and music. If you’re thinking of sharing promotional videos on social media, then you may want to check this out first.
Spreaker allows users to listen, share and create web content. Ever wanted to have your own podcast? Well now you can! Brands can use Spreaker to create their very own podcasts and live broadcasts to promote activations as they hit the road. This is a great way to create buzz around an experiential campaign allowing you to spread the word through your very own radio show! Social sharing capabilities are also a fail-safe way to ensure your creations are seen by the right people…
Google recently launched its Google Collections service, allowing users to group their posts by certain topics. If you’ve got an array of activations underway, then this service allows you to categorise posts under specific campaign titles, which then show up in the stream of people who follow that Collection. Think of it like your very own Pinterest board, a one-stop shop for people to come and view certain posts. All Collections can be shared publicly, privately or with a specific set of Google+ users.