Traditional marketing methods are often overlooked for the shiny new digital kid on the block that offers the world on a plate.
According to this recent study, more than 51% of companies are looking to increase their digital marketing budget in 2015, which goes to show just how much of an importance the role of digital now has in any business strategy.
But with so much now invested in digital methods many can forget that even an old dog can learn new tricks.
Work Together
With efforts put on the benefits of digital, companies get bogged down in encouraging likes and tweets, when really it needs to be a concentrated effort for all types of mediums to gain a positive ROI.
Where digital holds the benefits for approaching customers on a more personal level, traditional methods such as print and advertising, can appeal to a broader audience.
Don’t be disillusioned that digital rains king. All methods have their individual purpose and combined can make a strategy for world domination.
Think of some of the biggest brands out there, are they just online?
Of course not. They’ve put themselves in key positions across targeted marketing platforms.
The key is deciding on what is going to work. Ensuring the strategy is relevant to the business plan and that it will appeal to the target audience should always be a deciding factor.
There’s simply no point in spreading yourself across everything. It’s a waste of time and money.
Get Personal
Hiding behind a digital platform can often be detrimental to the personal touch of a business.
Whilst responding to messages and emails is necessary, ensuring there is a face behind the brand is essential for building a relationship.
Whether it’s posting team pictures online or having a sales team on the ground, many forget the importance of people.
Although sometimes costly, the benefits of a targeted ground team can bring your business into reality. This article helps explain the importance of managing a remote team beyond the face of digital.
Making business ‘people relevant’ is what determines its success. If customers can’t relate and engage it can cause long term trust issues.
Make It Count
Despite many businesses making the ideal marketing strategy it needs to be followed through with just the same dedication and precision.
This infographic explains that call conversions rates jump after just 5 minutes.
Making an impact when that phone rings is the last hurdle to turning a marketing strategy into a firm lead or sale.
Business Teams should be kept on task and in the loop with the marketing plan.
There has to be a marriage between building the brand and building the relationship
Marketing channels should not overlook each other but should be combined to create a targeted and effective strategy.
