Antony Humphreys M IDM, Key Account Manager, Adestra

He has been involved in sales and marketing since the early 90’s, later specialising in direct marketing for mobile phone service provider Cellular Operations before being acquired by Vodafone. He spent 5 years purchasing B2B data lists and turning them into opted-in marketing qualified leads for clients in the tech sector. He then joined Adestra in 2014 as Key Account Manager providing email marketing consultancy to our larger clients. Has been keeping an eye on GDPR since early talks began in 2012, and has now become GDPR lead for Adestra and is also on the DMA’s GDPR Taskforce. Antony strongly believes in the ethical use of data as a way for businesses to grow brand reputation through trust in the use of personal data.