Mike Austin is the co-founder and CEO at Fresh Relevance.
Mike Austin is the co-founder and CEO at Fresh Relevance. While working at an email marketing startup, Mike recognised the challenge of data aggregation in the retail space, launching Fresh Relevance in 2013 with co-founder Eddy Swindell to solve this data-need by optimising the customer journey. A serial entrepreneur, Mike founded his first software business when he was 16 and has been developing software and software businesses for over 20 years. Having worked in digital marketing for the majority of his career, Mike is an expert in tying digital experiences with traditional marketing databases, with a deep understanding of data and how to leverage it.