Richard Wheaton, MD, Fifty-five London.
Richard has long been a strong advocate of pivotal role of data in driving business performance, and he is a thought-leader in the key game-change capability of digital marketing. As UK MD of fifty-five, Richard heads a consultancy that fuses technology, software and service expertise to deliver a unique tech approach. Recently named by Deloitte as one of the fastest-growing tech firms in Europe, fifty-five helps brands leverage their data more efficiently across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention. Richard was previously previously CEO at WPP’s digital media agency Neo.