Editor’s note: This is a sponsored post.
Marketers are constantly being challenged to prove they are ‘revenue drivers’ and not a ‘cost center’.
A report released by Fournaise Group towards the end of last year revealed 73% of CEOs think marketers lack business credibility and can’t prove they generate business growth.
The report suggests some of the issues CEOs have with marketers is they are quick to jump on the bandwagon of new tools, such as social media but cannot prove its ROI. They bombard stakeholders with meaningless data and spend too much time worrying on the ‘fluffy’ creative side and not enough on the scientific side.
Adobe aims to dispel these myths with marketing humour and irony, encouraging marketers to focus on ‘metrics not myths’.
The campaign was designed to promote their new service Adobe Marketing Cloud, a set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns.
The campaign features a number of marketing myths including “Marketing is BS”, “Social Media is Worthless” and “Marketers Hate Big Data”.
Check out the short couple of video’s below from the campaign in which marketers ask a fortune teller and a psychologist if their marketing plans are working.
1. The Fortune Teller
2. The Psychologist
What do you think marketers? Can you prove your marketing ROI?