Editors Note: We are media partners for a4uexpo 2012 London. This is a sponsored story by a4uexpo.

The changing face of Performance Marketing within the past 12 months is evident across the wide range of performance-based sessions taking place on October 16th-17th at a4uexpo London.

a4uexpo london 2012 logoTopics including Data, Mobile, Engagement, Social Media, Affiliate Marketing, Analytics, User Experience, Search Marketing and Conversion will reinforce how the wider digital community are harnessing and integrating performance-based marketing on a far larger scale than has been seen previously.

The two-day conference agenda will feature in excess of forty sessions across three tracks, designed to enable all delegates to benefit from beginner to advanced-level learning’s in our interactive theatre, plus key industry debate through our ‘panels-only’ session room – both of which are new for 2012.

The increasing use of data for marketing intelligence will play a key part across the entire agenda, from discussing its use as part of understanding consumer habits, brand advocacy and the customer journey, to utilising data to support and optimise performance-based marketing channels, improving user experience and conversion for both blue-chip brands and publishers, data will be an integral topic throughout.

Gathering over 90 Digital & Performance Marketing specialist speakers, hear from leading brands including the likes of Debenhams, Sky, Tesco, Quidco, Shopstyle, Reiss, Lloyds Banking Group and Moneysupermarket as they join our largest ever speaker rostrum.

“This year’s conference agenda once again reflects the changing dynamics of a year in Performance-based marketing. Following an overwhelming number of speaker submissions and tweaking, we’re proud to announce an agenda with a good balance of subjects that span all avenues of Performance. “ said Chris Johnson, Content Director and Conference Programmer for a4uexpo London.

“We’ve changed the format of our panel sessions this year to encourage more audience engagement, and with panels covering topical trends that include ‘Have We Over-Engineered? Technology Congestion in Performance Marketing’ and ‘Are Performance KPI’s Causing an Industry Monopoly?’ among others – we’re sure there’s a panel session to suit every delegates interests.”

He continued, “Coupled with our two other session tracks including our new for 2012 Interactive Theatre, you’ll be able to combine hands-on learning with awe-inspiring speaker sessions to truly engage with Performance Marketing over the two day conference.”

The full agenda can be viewed at http://www.a4uexpo.com/london/agenda/ and announcing within the next week will be this year’s keynote speaker and digital clinics.

For further information on a4uexpo London, or to register for a conference pass log on to www.a4uexpo.com/london

Lea Pachta

Lea Pachta