Collective, which provides audience solutions to ad agencies, brands and publishers, today announced the launch of Tumri in the UK – providing  dynamic creative optimisation and personalisation solutions for advertisers.

This follows Collective’s acquisition of Tumri in the US earlier this year, where it has powered marketing campaigns for world-famous brands such as Nike, HP and Travelocity.

Nike, for example, has leveraged Tumri’s Dynamic Creative Optimisation (DCO) platform for its US product -driven ad campaigns, dynamically generating hundreds of different targeted user experiences that consistently boost audience engagement by 50%.

The platform is designed to cross-sell and up-sell a products and services based on a user’s browsing or web activities, ensuring maximum relevancy and ROI.

Tumri, which can be used for standard display or rich media advertising, combines data from a brand’s website, the advert environment, and Collective’s data cloud to deliver tailored messages that are highly relevant to each individual consumer.

“The combination of Collective’s AMP audience buying platform with intelligent ad versioning has created a powerful tool for advertisers,” said Steven Filler, Managing Director, Collective UK. “The new offering enables marketers to engage with consumers with exactly the right creative.”

This latest purchase by Collective follows a string of acquisitions by the company, including Oggifinogi and Web TV Enterprise, now known as Collective Video.

When Tumri and Oggifinogi’s video ad services are used together, brands have a rich, video-enabled platform through which they can engage with consumers across the whole range of online display advertising. Collective will be the first to offer this combination to brand advertisers in the UK.

Sandeep Vadgama

Sandeep Vadgama


Editor at Fourth Source and Tech Enthusiast!