ebookers.com the leading online travel agent has called in digital agency Fortune Cookie to create a destination based app for the iPad, which they describe as ‘a real travel magazine for real travellers’.
The ebookers explorer app displays socially generated content on the destination the user has chosen to explore, bringing together photos, videos, tweets, blog posts, hotel information from the ebookers website and presents it in a easily digestible magazine format on the iPad. The app is designed to increase consumer engagement in the research phase of the holiday process.
Justin Cooke, CEO of Fortune Cookie and chair of BIMA, said it is all about putting the travel experience in the palm of your hand, he comments: “This is the first social media travel guide application in the world. ebookers have always been a company which recognises the opportunities in digital, which is why we’ve helped them lead the way in harnessing content from the world’s richest social media platforms and then delivering it in a beautifully crafted, familiar magazine format. Travel is all about experiencing the unexpected. This puts that in the palm of your hand”.
ebookers’ Director of Product Strategy, Rob Define, said the app provides “unique offering which enables them to explore destinations and experiences like never before”.