Mobile communications company EE recently teamed up with Made in Chelsea star Jamie Laing to showcase the Samsung Galaxy Watch 4G’s prowess as a training companion.

With the help of pro trainer and star of SAS: Who Dares Wins, Ollie Ollerton, Laing carried out an intense program that entailed endurance and strength training to tackle a gruelling assault course. Some of the activities in the 30-minute assault course included tyre pulls, a weighted hill climb, a commando crawl, a 500-metre row, burpee pull-ups and a kilometre-long forest run. The course had a dramatic finale that saw him traversing a rope over water.

Tracking capabilities and excellent coverage bring training to the next level

Laing found that the Fitness Coach feature offered by the Samsung Galaxy Watch 4G was incredibly useful in helping him train when Ollerton wasn’t present. The watch is the first Android-compatible one in the UK to be enabled with 4G, and it’s available exclusively on EE’s network. Boasting greater availability than any other network, EE’s customers are able to make calls, receive messages, track fitness, and stream music wherever they happen to be without bringing their smartphone along. 4G coverage with EE reaches 90 per cent of the UK.

Laing was able to take advantage of the Samsung Health app to keep track of his fitness and health details. Thanks to the tracking the watch provides for 39 different activities and sports, keeping tabs on his progress was a snap. It also allowed him to stream music and receive calls from Ollerton while training without needing to lug around his smartphone.

Commenting on how helpful the watch was in training, especially given its waterproof nature, Laing stated: “When I turned up to my first training session organised by EE and Ollie, I almost turned around after seeing what they had planned in the freezing cold. The Samsung Galaxy Watch 4G really did help me to get match-fit – and despite Ollie’s best endeavours to get me to fall in the lake while on the rope crossing – thankfully I made it across in one piece. Good thing the watch is waterproof…!”

Ollerton said in a press release that he was proud of Laing for making it across the finish line given the many challenges he faced. He said being able to check Laing’s heart rate with the watch enabled him to give him that extra push.

If you’re interested in seeing Jamie’s progress, you can check out his Instagram page at @jamielaing, visit EE’s Facebook page, or follow his journey on the EE Samsung Galaxy Watch 4G hub.

Tobias Matthews

Tobias Matthews


Writer at Fourth Source.