To further bolster G2 Joshua’s commitment to become the agency of the future, the leading integrated marketing agency has teamed with Alterian Alchemy, to offer the most advanced consumer interaction platform ensuring a fully connected multi-channel engagement environment driven by data analytics.
With consumers’ increased control over how they receive information, G2 Joshua’s partnership with Alterian Alchemy will enable the agency and its clients to offer seamless and relevant interaction with customers. Monitoring and management of the interconnections between online, offline, mobile and social channels is vital to achieve true consumer engagement with an enhanced experience for all parties.
The sophisticated technology will enable G2 Joshua to pull together the most essential data from across all relevant channels to ensure faultless and on message communication with customers. This service will bring G2 Joshua into a new league of agency that is constantly connected with consumers in real time.
Tim Hipperson, CEO, G2 Joshua, says: “It is my belief that agencies are failing to help brands engage, because of their inability to bring the right technological capabilities to the table.
This partnership, alongside our significant investments in planning, user experience and creative talent help us deliver our agency vision. What is needed is an agency that can interpret data in real time for a deeper understanding of consumer communities and help brands create and nurture connections with those communities, to deliver targeted on-demand interactions.”
