If you own or are part of an online celebrity news magazine chances are you’ve been optimising your content for the people on this very list. Or have you?

According to online data provider, SEMrush, Donald Trump has topped the list of the UK’s most-searched people, for the second year running.

In second place was UFC champion-turned boxer Conor McGregor – who was defeated by Floyd Mayweather in 2017’s much anticipated “Money Fight”.

Justin Bieber held the #3 spot.

The ongoing Brexit negotiations and the snap general election pushed politics further up on the public agenda, with Jeremy Corbyn ranking #6, and Theresa May at #5.

It’s no surprise that The Royal Engagement got a high number of searches, which sent online magazines in a frenzy over the news, and searches for Meghan Markle, the soon-to-be Duchess, climbed into the top 10 “most-searched”.

Hollywood proved less popular in 2017, with Tom Hardy, Margot Robbie, and Leonardo DiCaprio all falling out of the top 10. Remaining on the list, albeit at slightly lower positions, were Beyonce – recently recognised by Forbes as the highest-paid woman in music – and Taylor Swift, who dropped down the rankings despite releasing ‘Reputation’ in November. They were both joined by teen icon Selena Gomez, who entered the list at #7.

And finally, it was not a good year for tennis player Andy Murray, who placed high up at #4 in 2016’s list. After winning Wimbledon in 2016 and claiming the world no. 1 spot in men’s singles, Murray failed to win a Grand Slam in 2017 and has subsequently fallen to the very bottom of the top 10.

Tobias Matthews

Tobias Matthews


Writer at Fourth Source.